Meta Platforms Ireland Ltd.
Measuring the effectiveness of our advertising campaigns on Facebook and Instagram (Meta Pixel). Used only on the marketing website, and only after explicit acceptance of the ‘Advertising’ category in the consent banner.
- Data processed
- Browser identifier (_fbp / _fbc cookies), IP address, pages viewed and conversion events (demo requests and newsletter sign-ups). No co-ownership business data.
- Location
- Ireland, with transfers to the United States governed by the Data Privacy Framework and Standard Contractual Clauses.
- Legal basis
- Explicit consent of the data subject (GDPR Article 6(1)(a))